This is the first of a a three part article from John Piazza:
Hi Ben,
I wanted to share with the group something I have begun to do, and it has already paid off in terms of getting parents on my side, and hopefully ensuring the enrollment numbers I need for next year. Every day, I am making a point to email parents of three students, starting with my freshman class, since they’re my most important investment. I am asking them to reach out to anyone they know with kids who will be entering our school next year, and spread the word about Latin: that it’s an option, and that all kinds of kids can succeed and have fun.
So I have a template that I simply cut and paste. But I make sure to begin the email with one or two sentences containing something I appreciate about their child, and a specific way in which he/she has contributed and/or progressed in ability. I’d say it takes me about 15-20 minutes to do 3 emails.